Senior Staff

Susana Holguin-Veras, Assoc. AIA, LEED AP®
Director of Marketing

With more than 10 years of experience, Susana serves as the Director of Marketing at HLZA. In concert with HLZA’s leadership, she is responsible for establishing and executing the firm’s overall marketing strategy. She develops written and graphic content that communicates the firm’s vision and brand in a consistent voice. Initially trained in architecture, her professional focus lies in communications and strategy. Her experience in architecture practice, public relations, and business development provides a pertinent approach to marketing the services offered at HLZA.

Some of her completed projects at HLZA include a brand refresh, the development of marketing collateral in support of new practice areas and services, and a complete overhaul of the firm’s internal marketing process and file management. She also oversaw HLZA’s panel presentation at the American Institute of Architects (AIA) 2018 Conference, managing all graphic deliverables, creating original content, and coordinating consultants.

Susana earned a Bachelor of Science in Architecture from New Jersey Institute of Technology in Newark, NJ and a Master of Science in Architectural History and Theory from The Bartlett School of Architecture, University College London. Susana is also an Associate member of the AIA and a member of the Newark Landmarks and Historic Preservation Commission.