Senior Staff

Jane Felsen Gertler, FSMPS
Director, Business Development

Jane brings more than 25 years of experience as a Marketing and Business Development professional to HLZA. She specializes in strategic planning, branding, marketing communications, business development and client retention services. A Fellow in the Society for Marketing Professional Services (SMPS), Jane is a published writer and frequent speaker on marketing strategies, team building, public speaking and presenting, and creating a business development culture. She has written articles for Contract Magazine, Real Estate Weekly, and New York Real Estate Journal and is co-author of the monograph Architecture as a Design Partnership.

Jane served as President of the Long Island Chapter of SMPS. She has served on the SMPS National Business Development Initiatives Committee and the SMPS New York Mentoring Group and currently serves on the Programs Committee in New York City. She has been called upon as a Juror for the SMPS National Marketing Communication Awards, the SMPS New York Chapter Communication Awards and the Entablature National Website Design Awards. Additionally, she is an Associate Member of the New York City Metropolitan Business Network, and she serves on the Women’s Leadership Initiative of the Urban Land Institute, New York Chapter.

Prior to working with HLZA, Jane was the Marketing and Business Development Director for prominent industry firms including Spector Group, David Helpern Architects, and BBG-BBGM. She is also Principal of her own consulting firm, The Marketing Resource, serving non-competing clients in the built environment.

Jane earned a Bachelor of Science in Communications and a Bachelor of Arts in Psychology from Syracuse University’s Newhouse School in Syracuse, New York.